YKK treats counterfeit eradication as a part of its business operations and each business division takes the lead in setting its own policy in response.
In the 1990s, the value of the "YKK" brand was increasingly recognized in the US and in European markets, while changes in business operations in the sewing industry accelerated. During this period of time, a growing number of counterfeit YKKR fastening products began to appear, damaging YKK's business and YKK's brand reputation.
It is generally argued that a trademark can be used in three ways: (1) an indication of origin, (2) assurance of quality, and (3) advertising and publicity. A company uses a trade mark in these three different ways through long years of dedication to improving by brand value.
Counterfeiters especially undermine the trademark owner and thereby gain unearned profits.
"YKK" is a registered trademark of YKK Corporation.
YKK offers a diverse line of quality zippers in hundreds of styles and colors.
Counterfeiters have taken advantage of YKK's reputation and brand to gain unearned profits by producing poor quality counterfeits.
Can you identify this as an authentic YKK zipper?
If you can't, you should be buying your YKK zippers from authorized retailers.
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