At the age of 20, Thierry Mugler left his hometown of Strasbourg. His destination: Paris. There, his allure and style were on display for all to see. Mugler would often wear his own creations and a freelance career as a designer soon opened up to him.
He began by working with major fashion houses, then created his first collection in 1973 called Cafe de Paris. Going against folkloric, unstructured fashion, the collection had an urban, sexy, flirty vibe, confident in itself. It exuded avant-garde ultra-femininity, a dramatization of the everyday unveiling of a woman. It was the same Thierry Mugler style that debuted with the creation of his house in 1974.
Four years later, he was named Designer of the Year by both the press and the public. His success story had begun. Throughout the 1980s, the Thierry Mugler brand shone brightly with acclaimed collections, ingenious fashion shows that he conceived and directed, painting-like photos that he created himself, short films, video clips and films.
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