When we use our name and trademarks on a product, we are telling outdoor enthusiasts the product they buy will live up to the quality and performance standards they have come to expect from Columbia Sportswear. Counterfeiters use that reputation for innovation and quality to trick consumers into purchasing products that are made from similar looking but very different materials.
The "waterproof breathable" "Columbia" jacket you see for sale on a sketchy website may look real, but you are likely to notice a big difference the first time you wear it in the rain! At best, counterfeit workmanship and materials are sub-standard; at worst they can be dangerous. Many types of adhesives, metals and other substances are not intended for use with consumer products, but consumer safety is far from the minds of counterfeiters who simply make lookalike products at minimal cost.
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