Product Information:

The NBA has a comprehensive anti-counterfeiting program to protect fans looking to purchase authentic NBA merchandise, including the official NBA hologram that is affixed to all authentic NBA products.

Since 1992, the NBA – through its membership in the Coalition to Advance the Protection of Sports logos (CAPS) – has been involved in the seizure of more than 11.2 million pieces of counterfeit merchandise featuring the logos of various pro sports leagues, teams, colleges, and universities – valued at more than $425 million.

It is important to keep in mind that the CAPS Members do not produce their own product, but they license the rights to various third- party manufacturers. These companies are known as licensees. A few examples of licensees are: Nike, Reebok, Adidas, Coliseum, American Needle, etc. There are hundreds of licensees at any given time. It is not necessary to identify the country of origin, as this has no bearing on the authentication process.

Counterfeiters not only victimize legitimate, tax-paying retailers, but they also take advantage of basketball fans who believe they are purchasing authentic NBA gear. Counterfeiters target major events, such as NBA All-Star, where fans are eager to take home a memorable keepsake.

Suggestions:

Look for the hologram sticker or holographic hangtag and a sewn-in or screen-printed label identifying the name of the NBA licensee (e.g., Adidas, Stance, Mitchell & Ness).

Shop at NBA-authorized retail locations, such as the NBA Store

Don't get fooled by a fake!

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