The images below illustrate common features you can sometimes spot on counterfeit UGG products.
Keep in mind that it's very difficult to identify fake products on websites. Counterfeiters copy the UGG website, logos, product images and product descriptions to fool you.
If you aren't shopping on the official UGG website: http://www.uggaustralia.com/
or an authorized retailer, you are being fooled into buying fake product! When you buy from UGG directly, or an authorized retailer, you will receive a quality UGG product and warranty.
Ugg's new security feature has a "rolling optics" feature, a 3-D effect, so that when you turn the label it looks like the UGG logo is rolling over the background of the sun logos. These label stickers still have the sun logo reflective foil strip like the ones noted above, but since counterfeiters have figured out how replicate that feature, we are adding the new rolling optic for additional authentication.
The soles on real UGG boots are easy to flex and easy to walk in.
When in doubt, compare your boots with authentic UGG boots at an authorized retailer.
Counterfeit UGG boots are stiff and hard to flex (and hard to walk in).
Counterfeit products are often listed on e-commerce websites and sold to unsuspecting buyers as "genuine" or "100% authentic" items at prices close to retail.
The forefoot or "vamp" of the real boot is flat.
To ensure you get quality authentic UGG boots, always buy from authorized retailers.
The forefoot or "vamp" of this counterfeit boot is sloped and not comfortable for the foot.
Counterfeits can easily hide this in online listings by using the manufacturer's stock (advertising) image. Insist on an actual photo.
Sew-in-label. Then new UGG security feature has a "rolling optics" feature, a 3-D effect, so that when you turn the label it looks like the UGG logo is rolling over the background of the sun logos.
These stickers have the sun logo reflective f
The UGG sticker also has the "rolling optics" feature, a 3-D effect, so that when you turn the label it looks like the UGG logo is rolling over the background of the sun logos. These stickers have the sun logo reflective foil.
Note the multiple mismatched colors on the sole, label heel and bonding on this comparison of a real and counterfeit UGG boot. The counterfeit is easy to spot.
Counterfeit UGG boots in all colors, styles and sizes. Note the boxed inventory of counterfeit UGG boots in the background at this counterfeit UGG supplier.
Buy authentic UGG boots from authorized retailers.
Compare the heel label on the real and counterfeit UGG boots. The fake is large, different font styling (note the tail on the "G") and poor quality sloppy stitching.
Many counterfeits come in a hinge style box. Note the label art is different on the counterfeit box, and the box graphics are different.
Compare these real and fake UGG product labels.
UGG uses colored bar codes and a product image on the real UGG label.
This counterfeit UGG boot has frayed and sloppy stitching.
Separating at the seams on counterfeit boots is common.
Authentic UGG products will never arrive at your doorstep in a bag. The only time you will get an UGG shopping bag is at an UGG retail store.
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