Empire Level is working aggressively to stop counterfeiting of its iconic torpedo level, aiming to block imported knock-offs at the U.S. border and pushing for removal of the counterfeit products from store shelves to ensure they do not end up in the hands of consumers.
Empire manufactures its iconic torpedo level at its headquarters in Mukwonago, Wisconsin. Empire levels are "Made in the USA" and not in China, the first indicator of a counterfeit Empire level.
Counterfeiting is a huge issue for the Empire anf the entire American economy, and while the knock-offs superficially resemble the best-selling Empire torpedo level, their performance is sub-standard, with questionable accuracy and extremely limited durability.
Consumers can easily spot counterfeits of Empire Level's iconic torpedo level by checking for Chinese origin. Another simple identifier is screws, visible on one side of most counterfeit units but not seen in the genuine Empire Level product. Also, when even lightly twisted by hand, most counterfeit units immediately squeak, crack or bend as they give way due to substandard construction; the genuine Empire Level product is comparatively sturdy.
Built on innovation and hard work by many people in the USA, the iconic Torpedo meets the needs of construction professionals and Do-It-Yourselfers.
Only genuine Empire levels are made for maximum accuracy and extreme durability. Counterfeit products don't perform to our Empire's quality and durability standards.
This may look like the authentic Empire Torpedo Level but it lacks the Empire branding and quality. It is not an authentic Empire product.
While this product may look similar to the authentic Empire Torpedo level, it is not a genuine product. Consumers can be easily deceived by knock-off products.
China knock-offs superficially resemble the best-selling Empire torpedo level, but their performance is sub-standard, with questionable accuracy and extremely limited durability.
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