I bought Paul Mitchell Awapuhi shampoo in GA. I think it might not be authentic because it has NO smell at all. And although I haven't use Awapuhi shampoo in ages, I definitely remember it having this great smell. If Paul Mitchell has stopped using a fragrance in their Awapuhi shampoo, then this shampoo MIGHT be authentic. But if their shampoo STILL has that great fragrance I remember, then this bottle I have could be counterfeit.