Consumers seek and purchase particular brands of products, believing that such brands have an intrinsic guarantee of their quality. Without a brand name to protect, counterfeiters produce superficial quality products and take advantage of the loyalty that consumers have for a authentic branded product.
Customer safety is a top priority at Apple. That's why all Apple products, including iPhones, undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world.
Counterfeit products are often difficult to visually distinguish from the real product. These poor quality counterfeit products end up destroying the manufacturers brand and reputation of the product copied, and may be dangerous or even deadly.
Counterfeiters have the audacity of selling fakes even before the new Apple iPhone 6 made its official unveiling on September 19th.
In late August, US Customs and Border Protection (CBP)seized two fraudulent iPhone 6 cell phones among other counterfeit phones and cell phone accessories. The counterfeits infringe on the intellectual property rights of Apple and may be dangerous to consumers.
The seizures demonstrate the determination of counterfeits to deceive and profit from unsuspecting consumers.
The authentic Apple iPhone 6 will release on September 19, 2014.
US Customs intercepted 321 counterfeit Apple iPhone 6 cell phones and cell phone panels in late August.
Counterfeit Apple iPhone 6 intercepted by US Customs in late August, weeks before the official iPhone release.
Counterfeit Apple products are not tested by Apple or UL for safety, do not have an Apple warranty, and may not work.