Counterfeiting is definitely not an instance where imitation is the highest form of flattery. Protecting trademarks is not just about protecting business interests; it's about protecting consumers and the health and safety of the people who make clothing around the world.
The iconic and trademarked Levis red tab (including the red color) and the familiar arcuate or batwing stitching that grace just about every pair of Levi's jeans have come to stand for more than just well-made product. Now, Levi's is often faced with counterfeiters who want to make money by taking advantage of the goodwill, reputation and quality associated the Levi's brand.
There are so many variations and deceptive production tactics used by counterfeiters to specifically deceive you, the best advice is to buy authentic, quality Levi's from authorized retailers.
Counterfeit products are often listed on eBay and sold to unsuspecting buyers as "genuine" or "100% authentic" items at prices close to retail.
Regardless of what the tag and label indicate, this pair of jeans is not authentic -- it is a counterfeit.
Counterfeiters are very good at producing counterfeit products and labels to deceive you.
The authentic looking tags on these counterfeit Levi's 501 Special Edition 1947 Jeans shouldn't convince you they are real -- they are not.
Notice that these counterfeit "1947" jeans are missing the waist and length sizes on the waistband tag.
While the closure button looks authentic, and the tag says "501 Straight Leg Button Fly." these counterfeit jeans have a zipper.
Notice that the button hole was left closed -- never cut open to accept the button.
The tag says "The Rivet's Still There" on these counterfeit Special 1947 Edition Levi's -- but a simple test with a safety pin will show that in fact, there is no rivet.
Buyers are easily deceived by clever counterfeiters.
When you see sellers offering jeans with the branding and trademarks obscured, you can be assured that you will receive a counterfeit.
These attempts to hide the iconic and trademarked branding don't fool the consumer or Levi's trademark attorneys.
Can you identify these counterfeit Levi's from a photo?
Sellers often list counterfeit products on eBay as "Genuine" or "100% authentic" to be purchased by unsuspecting buyers.
The zipper on this pair of counterfeit Levi's jeans is missing the branding.
Genuine Levi's zippers are branded "YKK" or "Levi's" -- however counterfeits may also be seen with the same zipper branding.
Look closely at this tag on counterfeit Levi's jeans.
The "I" is missing in "ORIGINAL" as well as the Waist (W) and Length (L) measurements on this poorly printed tag.
Counterfeit Levi's jeans offered on a China website for just $14.
These counterfeit products are often listed on eBay as "Authentic" or "100% Genuine" and sold to unsuspecting buyers.