Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years.
Seizures of counterfeit Barbie dolls by US Customs in 2010 and 2012 reflect the scope of the counterfeit effort and market.
Mattel estimates that there are well over 100,000 avid Barbie collectors. Ninety percent are women, at an average age of 40, purchasing more than twenty Barbie dolls each year
These fake Barbie dolls complete with authentic packaging were seized by US Customs in El Paso. The shipment included phony dolls, styling heads and play sets that looked like real Mattel Barbie toys. Mattel determined that the dolls were illegal clones